An In-Depth Look At
KICK IT OUT
Internal Newsletters
Each month, I sent out an internal newsletter to the parents and guardians via a printed handout, email and a post on our website. The newsletter covered upcoming events, expenses, reminders and answers to common questions.
During the month of the show, I sent two newsletters with timely information regarding how dress rehearsal and show day will run. These newsletters were the primary source of information.
Press Release
I created a press release for the Kick It Out program to send to local news outlets.
This press release got the attention of a journalist at The Advocate. OMC coordinated a photoshoot with them. The pictures ended up being part of an online article published by Robin Miller.
Playbill
The playbill was a recap of the last four months of the Kick It Out program. The playbill included dancer headshots, dancer bios, advertisements, dancer spotlights, sponsor logos and more.
The Of Moving Colors staff coordinated printing the playbill through the Women's Hospital. About 300 playbills were printed and handed out to audience members.